Notorious WMN

Paige Hernandez sits down with her older sister.
Eelishe Taylor has a doctorate in biochemistry. She never planned to be in mortgage. She took a break after her PhD, ended up doing the books at her mother's business, started writing commission checks to loan officers who showed up in golf clothes, and thought: what exactly is going on here. She had her license within six months and never went back.
Twenty five years later she and Paige get into the things sisters can say to each other that most people in this industry will not say out loud.
In this episode:
Why the patriarchy in pink was the real fight, and why the men were the easy part
"Other women have been the hardest on me"
The double standard nobody names: men sacrifice for their families, women sacrifice their families for their careers
Why Eelishe stopped trying to balance motherhood and business entirely, and what she does instead
Building a circle in your forties and why it stays small on purpose
The $500 VA loan, the cabin in the mountains, and the deck she painted herself to pass the re inspection
Why "everybody deserves housing" and "I am the right originator for that client" are two different statements
The bathtub photo that set off a small firestorm, and what it says about women and money
Why awards for top units benefit the company and nobody else
"If I can control how you spend your time, I can control you"
The never ending pit of outside recognition, and what changed when Paige stopped chasing it
Measuring success by money when you do not know anyone's inner life
This one is for anyone who has been told they are not doing enough, by an industry that profits from them believing it.
📲 Follow us across all platforms: notoriouswmn.com STANDOUT by NOTORIOUS® exists because companies believe the female voice deserves a bigger stage. Thank you to our sponsors for helping us create content, community, and experiences that celebrate and elevate women in mortgage. Together, we're changing what's possible. ✨ Thank you to: The Loan Store Rocket Pro Broker Insights Group Coastal Breeze Processing #StandoutCabo #WomenInMortgage #MortgagePodcast #EelisheTaylor #PaigeHernandez #WomenInBusiness #MortgageBroker #WorkLifeBalance #WomenWhoLead #LoanOfficer

A CPA. A real estate investor since the mid-90s. A single mom's daughter who grew up in the projects watching her mother circle houses in the classifieds she couldn't buy.
In this episode of STANDOUT Cabo, Paige Hernandez sits down with Shawn Hansen for a conversation about tax strategy, generational wealth, and building a completely unconventional path into mortgage in the second half of life.
Shawn spent her career in tax consulting and preparation, built a CPA practice staffed entirely by women, and has owned real estate across multiple states — short-term, midterm, long-term, fix and flip, and co-living. Now she brings all of it to the table as an originator serving investors, and she is not shy about what the industry gets wrong. In this episode:
Why real estate is the favored investment vehicle of the wealthy — and how depreciation actually works The difference between getting your taxes done and having an actual tax strategy Why you should never put real estate inside a self-directed IRA (and what to do instead)
How so many people in mortgage know the power of real estate and still don't own any The big-eight accounting firm fishing trip that was so bad she started her own women-only event the next year
"I don't want to play your game. I'm going to beat you at your game. I want to play my own game."
The patriarchy dressed in pink — and why the first women through the door never really had a choice
Why "it was hard for me so it should be hard for you" is the opposite of progress
Rewarding top units vs. rewarding a holistic life — and who actually profits from the grind
The duplex she bought for $86,000 a side and sold for $390,000 a side after 25 years
How one house let her uncle live his final years with no payment — and still leave something behind
Why the elders in your life should start spending some of what they built "You are buying a house.
It's just whether you're buying it for yourself or someone else." This one is for anyone who has ever said "I'll get into real estate later" — and for every woman in mortgage who knows the numbers cold and still hasn't run them on herself.
📲 Follow us across all platforms: notoriouswmn.com STANDOUT by NOTORIOUS® exists because companies believe the female voice deserves a bigger stage. Thank you to our sponsors for helping us create content, community, and experiences that celebrate and elevate women in mortgage. Together, we're changing what's possible. ✨ Thank you to: The Loan Store Rocket Pro Broker Insights Group Coastal Breeze Processing #StandoutCabo #WomenInMortgage #MortgagePodcast #ShawnHansen #RealEstateInvesting #GenerationalWealth #TaxStrategy #Depreciation #WomenInBusiness #MortgageBroker #WomenWhoLead #BuildWealth

25 years in mortgage. A massive social media presence. And a conversation that goes way deeper than the industry.
In this episode of STANDOUT Cabo, Paige Hernandez sits down with Rebecca Richardson — aka The Mortgage Mentor — for one of the most honest, layered, and refreshing conversations of the season.
Rebecca has built one of the most recognizable personal brands in mortgage, and she holds nothing back about what that has actually cost her, taught her, and given her along the way.
In this episode:
Why building a big platform online is the best exposure therapy you'll ever get — and why it's not for the faint of heart
How chasing perfection is a zero-sum game and what she does instead
The use of shame and anxiety as motivators in this industry — and why fear-based leadership only gets you so far
Finding the right company fit as an originator and why knowing who you are first changes everything
Why she stopped hiding her femininity in business and what happened when she finally stopped
The quiet part out loud — you don't have to grind yourself into the ground to be successful
Friendship breakups, reciprocity, and what happens when you realize a relationship was built on what you could do rather than who you are
How to lead via influence instead of fear — and why it's infinitely more powerful
What Notorious has meant to her and why community changes everything
This one is for every woman who has ever felt like she had to shrink herself to fit into a space that wasn't built for her.
🔗 Find Rebecca: @TheMortgageMentor across all socials
📲 Follow us across all platforms: notoriouswmn.com
 
STANDOUT by NOTORIOUS® exists because companies believe the female voice deserves a bigger stage. Thank you to our sponsors for helping us create content, community, and experiences that celebrate and elevate women in mortgage. Together, we're changing what's possible.
 
✨ Thank you to:
The Loan Store
Rocket Pro
Broker Insights Group
Coastal Breeze Processing
 
#StandoutCabo #WomenInMortgage #MortgagePodcast #TheMortgageMentor #RebeccaRichardson #WomenInBusiness #MortgageBroker #WomenWhoLead #PersonalBranding #MortgageInfluencer

What does it really take to build something from nothing — while raising kids, running a business, and doing it all without a single cold call?
In Episode 15 of STANDOUT Cabo, Paige Hernandez sits down with Cheryl Dempsey of Coastal Breeze Processing for one of the most honest, raw, and real conversations of the season.
Cheryl started her processing company four years ago with $14,000 in top line revenue. This year she's on track to hit a million. And every single client came from a referral.
But this episode isn't just about the numbers. It's about everything that happens behind them.
In this episode:
From $14K to $1M in four years — and why Cheryl almost didn't see it coming
Why every client at Coastal Breeze Processing came from a referral and what that actually means
The emotional weight nobody talks about in mortgage and how it can literally keep you up at night
Learning to say no to business that doesn't fit — and why that's actually the growth
The scarcity vs. abundance battle that every self-generating business owner knows too well Why the group chat changed everything — and what real community looks like for women in this industry
The moment Paige's mom told her "figure this out or this business will kill you" Knowing when you've done your best — even when it still feels like it wasn't enough
This one will hit different if you've ever asked yourself "is this even worth it?" and kept going anyway.
🔗 Find Cheryl: coastalbreezeprocessing.com
📲 Follow Cheryl on Instagram: @mortgagebrokermom
📲 Follow us across all platforms: notoriouswmn.com
STANDOUT by NOTORIOUS® exists because companies believe the female voice deserves a bigger stage.
Thank you to our sponsors for helping us create content, community, and experiences that celebrate and elevate women in mortgage. Together, we're changing what's possible.
✨ Thank you to:
The Loan Store Rocket
Pro Broker Insights Group
Coastal Breeze Processing
#StandoutCabo #WomenInMortgage #MortgagePodcast #WomenInBusiness #MortgageBroker #WomenWhoLead #CoastalBreezeProcessing #LoanProcessor #FemaleFounder #MortgageWomen

What do you do when someone tells you your success has nothing to do with your talent — and everything to do with how you look?
In this episode of STANDOUT Cabo, Kristin Guillaume, Account Executive at The Loan Store, gets refreshingly honest about 23 years in the mortgage industry — the gender bias she faced, why she didn't report it, and what she'd tell her younger self now.
Kristin and Paige dig into the real stuff nobody talks about in this industry:
The comment a male colleague made repeatedly that stopped Kristin cold — and why it was anything but a compliment
Why women in this industry earn every single inch and still get told it's luck
The ops vs. sales divide and why alignment between the two is everything
People pleasing, saying no, and the boundary work that never really ends
Why giving first is the fastest way to get unstuck
What it actually looks like when women stop competing and start collaborating
This one is honest, warm, and the kind of conversation you don't usually get to hear in a professional setting.
🔗 Learn more about The Loan Store:  @TheLoanStoreInc 
📲 Follow us across all platforms: notorious.wmn.com
STANDOUT by NOTORIOUS® exists because companies believe the female voice deserves a bigger stage. Thank you to our sponsors for helping us create content, community, and experiences that celebrate and elevate women in mortgage. Together, we're changing what's possible. ✨ Thank you to: • The Loan Store • Rocket Pro • Broker Insights Group • Coastal Breeze Processing
#StandoutCabo #WomenInMortgage #MortgagePodcast #AccountExecutive #WomenInBusiness #GenderBias #MortgageBroker #WomenWhoLead #TheLoanStore

What does it really take to build a 30-year career in a male-dominated industry — while raising kids, setting boundaries, and refusing to shrink?
In this debut episode of STANDOUT Cabo, host Amber sits down with veteran mortgage originator Barbara Masters for a raw, honest conversation about what nobody talks about in this business.
Barbara shares how she fell into mortgage at 26 without knowing how to spell it, built a niche around equestrian property financing, and learned the hard way that boundaries aren't optional — they're the business model.
In this episode:
The "mean girl mafia" of mortgage and how to rise above it
Scarcity mindset vs. abundance mindset — and when it finally clicks
Setting firm boundaries without losing clients (or yourself)
Why women in this industry tend to both love and hate it more than anyone else
How losing physical confidence from health issues mirrored losing business confidence
The truth about being an introverted woman in an extroverted industry
Whether you're in mortgage, sales, or building any business as a woman, this one will hit.
🔗 Find Barbara: homeloanswithbarb.com 📲 Follow us: @notorious.wmn across all platforms
STANDOUT by NOTORIOUS® exists because companies believe the female voice deserves a bigger stage. Thank you to our sponsors for helping us create content, community, and experiences that celebrate and elevate women in mortgage. Together, we're changing what's possible.
✨ Thank you to:• The Loan Store• Rocket Pro• Broker Insights Group• Coastal Breeze Processing
#StandoutCabo #WomenInMortgage #MortgageIndustry #WomenInBusiness #FemaleEntrepreneur #MortgageBroker #WomenWhoLead #BarbaraMasters

In this powerful episode of STANDOUT by Notorious, host Paige Hernandez sits down with one of the most influential leaders in the mortgage industry — Phil Shoemaker, CEO of The Loan Store (TLS) — for a deep, candid, and refreshingly human conversation about leadership, culture, purpose, and the future of lending.
With nearly 30 years in the industry, Phil has lived through massive market shifts, the rise and fall of major lenders, the grit of building Caliber from the ground up, and the explosive growth of HomePoint. But today’s conversation goes far beyond resumes and industry accolades. Phil opens up about what truly shaped him as a leader — the cultural shifts that pushed him away from corporate environments, the burnout cycles he refused to repeat, and the personal realizations that inspired him to build TLS differently.
At TLS, culture isn’t a buzzword — it’s the blueprint. Phil unpacks the now-famous “No Asshole Policy”, how it came to be, and why it has become a non-negotiable foundation for the company. He shares how TLS is structured with patient capital, long-term vision, and a commitment to spreading wealth and opportunity company-wide — not just to executives at the top. From equity participation for employees, to leadership development led by Rod Hairston, to initiatives focused on mental, physical, and financial health, TLS is proving that a mortgage company can be profitable and deeply human-centered.
Phil also gets real about gender dynamics in lending, sharing personal reflections about women in leadership, the barriers they face, and how the industry can — and must — evolve. His stories about his own wife’s career trajectory hit home for so many women who step away to raise children, only to re-enter the workforce feeling years behind.
The episode dives into: What inspired Phil to build TLS from scratch Why empowering leadership beats fear-based leadership every time The hidden costs of hustle culture and how COVID changed everything TLS’s incredible 38-acre property in Texas — and why physical connection still matters
The origin of the upcoming Notorious women’s retreat: “Burn the Business Plan” How somatic work, personal development, and subconscious rewiring play into success Why purpose — not profit — must be the true north
This is one of the most honest and insightful conversations we’ve had on STANDOUT.
Whether you're in mortgage, entrepreneurship, or simply someone craving healthier leadership and purpose-driven work, this episode will speak to your soul.
💫 CONNECT WITH US
Follow our sponsor The Loan Store: @theloanstore
Follow Notorious: @NotoriousWMN Upcoming events: NotoriousWMN.com
Join our community: Facebook group “Notorious WMN”

In this powerful episode of STANDOUT by Notorious WMN, Paige Hernandez sits down with Corrina Carter, Founder & CEO of CMS Mortgage, to share one of the most honest, raw, and inspiring business journeys you’ll hear in the mortgage and entrepreneurship space.
After being fired as a single mom with two kids and no backup plan, Corrina rebuilt her life from the couch of uncertainty to leading a company now operating in 27+ states with more than 160 team members.
She opens up about the early years of survival mode, relying on friendship to keep the lights on, the fear of not knowing where the next paycheck would come from, and the exact mindset shifts that allowed her to scale with intention instead of chaos.
This conversation goes far beyond business. Corrina and Paige dive into women in leadership, building process-driven companies, why most businesses fail to scale, the emotional cost of entrepreneurship, and what it truly means to create “unreasonable hospitality” as a brand standard.
If you’re a business owner, team leader, single parent, or woman with big vision and real responsibilities—this episode is for you.
👉 Learn more about Notorious WMN: https://NotoriousWMN.com
👉 Join the Notorious Women in Mortgage community
👉 Follow across all socials: @NotoriousWMN

In this powerful episode of STANDOUT by Notorious, host and founder Paige Hernandez sits down with the legendary Dr. Jen Welter — the first female coach in NFL history, a multi-gold medalist, and a trailblazing force in women’s sports, leadership, and personal empowerment.
This is one of the most inspiring, honest, and transformative conversations we’ve ever had on the show.
Jen’s story reads like a movie — earning two gold medals on the U.S. national team, dominating women’s professional football for 15 years, becoming the first woman to play running back in men’s professional football, and then breaking barriers as the first woman to coach in the NFL for the Arizona Cardinals.
But what makes this conversation truly unforgettable is how deeply Jen opens up about identity, psychology, mindset, creativity, and the lifelong pursuit of excellence.
Paige and Jen dive into what it really means to be “notorious” — to defy expectations, rewrite narratives, and rise in industries where women have historically been overlooked. Jen shares her evolution from athlete to coach to creator, including how her doctorate in psychology shapes the way she leads athletes, approaches adversity, and empowers people to recognize their inner strength.
One of the most eye-opening moments is Jen’s breakdown of sports psychology as a universal tool, not just for athletes but for anyone seeking excellence. She explains how mindset, identity, and perception shape performance — in sports, in business, and in life. You’ll hear her powerful life hacks, from music-based mindset shifts to sensory-anchored mental training, and even the psychological science behind anxiety vs. excitement — and how reframing it can change your entire trajectory.
The conversation also explores emotional intelligence, energy management, trauma stored in the body, and the importance of learning to identify the “two wolves” inside us — the positive and the negative — and choosing which one to feed. Jen and Paige both open up vulnerably about managing inner voices, anxiety, and self-doubt, offering listeners a rare look into the mental frameworks that drive some of the highest performers in the world.
From there, the episode expands into creativity, navigating uncertainty, chasing passion over plans, and why the biggest opportunities in life often come from the unexpected. Jen shares stories from writing children’s books during the pandemic, stunt-coordinating football scenes, coaching internationally, and creating community — all while staying open to whatever comes next.
Paige and Jen also reflect on the Notorious experience — a movement designed to elevate women’s voices, amplify new leaders, and create a space where authenticity, diversity, and real connection are prioritized over industry jargon and outdated formats.
If you’re someone who loves stories of resilience, ambition, breaking ceilings, making impact, rewriting the rules, or discovering what you’re truly capable of — this episode will light you up.
✨ Watch now and get ready to STAND OUT.
🔔 Don’t forget to subscribe for more interviews with powerful, barrier-breaking women.
👉 Follow us everywhere at NotoriousWMN

🎙️ STANDOUT Podcast — “Redefining Leadership and Culture in the Mortgage Industry”
In this powerful live conversation from the Notorious event in Austin, host Paige Taylor Hernandez sits down with Teresa Reber, Chief Operating Officer of The Loan Store, to unpack what it really means to lead with authenticity, collaboration, and courage in a traditionally male-dominated industry.
Teresa, a 22-year mortgage veteran, shares her journey from loan officer to executive leadership, offering a transparent look at how she and CEO Phil have reshaped The Loan Store’s culture to prioritize people over profit. Rather than focusing rewards at the top, their leadership philosophy distributes success across the company — empowering every team member to feel part of the collective mission.
The conversation dives into how The Loan Store is “re-engineering” the mortgage model through empathy, inclusion, and forward-thinking strategy. Teresa emphasizes that sustainable success in lending requires human connection — not just automation. While AI and technology continue to transform underwriting, she argues that wisdom, intuition, and mentorship remain irreplaceable.
Paige and Teresa explore what true support among women in business looks like — beyond the hashtags and well-wishes. Teresa opens up about learning to silence imposter syndrome, embrace her individuality, and champion other women without falling into competition or comparison. She reminds listeners that the real measure of leadership is in how you create space for the next woman behind you — not just how far you climb yourself.
From sharing her early experiences being the only woman in the boardroom, to lessons learned from mentors who pushed her to think independently, Teresa offers grounded advice for women rising in their careers:
💡 Ask smart questions in every room you enter.
💡 Don’t dim your light to fit in — wear the shoes, the jewelry, the confidence. 💡 Build habits of daily self-learning and lead by example.
💡 Define what success looks like for you — and reverse-engineer the roadmap to get there.
The episode closes on a personal note as Teresa discusses balance, purpose, and the importance of joy outside of work — from 6 a.m. pickleball to simply “watching paint dry.” She reminds us that rest, hobbies, and laughter are not luxuries, but essential fuel for leadership and creativity.
Recorded live amid the energy of hundreds of powerhouse women, this STANDOUT episode embodies the event’s pillars — Create, Collaborate, Connect, and Celebrate — and captures the very heartbeat of Notorious: women showing up fully, leading boldly, and rewriting the rules of success together.
Guest: Teresa Reber, COO of The Loan Store
Host: Paige Taylor Hernandez
Event: The 2nd Annual Notorious Women in Mortgage — Austin, 2025